Finally, cloud computing makes it easier for companies to handle so-called “Big Data.” Traditional data storage methods (not cloud) have not always provided a simple way for companies to carry out advanced analysis of their databases. In the case of large firms, this process can take many weeks and require highly knowledgeable specialists.

The cloud provides the necessary tools to sort through lots of unstructured data quickly and easily. Yet another area where cloud computing affects productivity and profits in a positive way.

Companies such as the aforementioned Oracle have recently started focusing much of their attention on cloud technology. This certainly signals a shift in the business data management landscape, but in a very positive way.